Spectrum Enterprise
In addition to designing many marketing assets for Spectrum Enterprise, I art-directed and storyboarded over a dozen animated videos. I made a bespoke production pipeline for these videos that best leveraged our writers, designers, and 3D motion artist.
Animated Video Creative Direction/Storyboards
I created these storyboard frames to serve two purposes: establishing creative buy-in from the client and directing the 3D motion designer. I also art-directed and reviewed all video production work.
Digital PDF Assets
I created dozens of digital assets, such as guides, e-books, and whitepapers. These projects involved applying the brand in a polished fashion while keeping the information-dense content at the center of focus.
Infographics
I designed infographics for various industries that Spectrum Enterprise serves. These two are for the hospitality and professional services industries, respectively. Like the letter-sized assets, these infographics are information-dense, with the design meant to add structure to the content narrative.
