AMD
AMD was conducting strategic marketing launches for embedded systems hardware platforms. I was tasked with creating the visual direction for these launches. Since we were marketing hardware, I depicted tangible shapes and objects in addition to abstract representations of data.
Infographics
The most design-heavy assets were the infographics. I had a great deal of creative freedom to build them from the ground up and show off each product’s features and benefits in an engaging way.
Social Graphics
These graphics generated inbound attention for the product launches. Some of them inherited directly from their respective infographics, acting as teasers for the larger content pieces.
Webpage
I created this webpage design to help the AMD embedded systems team determine a look and feel for their AMD XDNA™ Architecture page. They wanted to be congruent with their other launches and have a fresh look to go with their more AI-centric messaging.
Launch Video
Launching a product called 'Kria' involved an information-heavy video meant to target key stakeholders. I handled the art direction and storyboarding. In addition, I provided feedback to our 3D artist until we arrived at the final video.
